Sep 6 | Categories: Training

Ann Arbor Digital Marketing & SEO Training Workshop

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Do you want to ensure you’re up to date on everything to do with digital marketing? If so, you’re in luck! Metric Marketing will be hosting a digital marketing workshop on October 3, 2018. The event will be held at Zingerman’s Greyline from 8:30 am to 4:30 pm.

I know, I know. Trainings like this are usually full of boring, unactionable information. But lucky for you, this isn’t your typical training. Instead, it’s a hands-on, interactive workshop with actionable information you can start applying to your website immediately.

So, if you are responsible for your company’s online marketing efforts, join the Metric Marketing team and get insights on where to start, what tools to use, how to optimize your site, how to measure your efforts, and more. We promise you’ll leave the workshop with everything you need to create a web presence that will help you stand out from the crowd.

What exactly will I learn?

At our workshop, you’ll learn about:

• How search engines work
• Search engine optimization (SEO)
• Algorithm changes
• Mobile optimization and page speed
• Website development and architecture
• Content management systems
• Developing and growing your brand
• Brand voice and tone
• Persona development
• Keyword research
• Competitor research
• Backlink assessments
• On-page optimization
• Content marketing
• Social media
• Email marketing
• Paid search advertising
• What tools to use

. . . and more!

What actionable information will you provide? 

At our workshop, you’ll receive an in-depth workbook that is full of actionable information you can start applying immediately. The workbook includes in-class, guided exercises on:

• Developing your brand’s voice and tone
• Identifying and improving your site’s speed
• Understanding and reaching your target personas
• Choosing the right social media platforms
• Researching keywords that people are actually searching for
• Finding questions your target customers are asking
• Optimizing your site to improve your ranking
• Performing a full audit on your existing site content 

Space is limited, so sign up before it’s too late!

Learn more about the workshop details, and register now.