Aug 16 | Categories: News

Founder and CEO Hannah McNaughton Shares Valuable Industry Insight in Recent Forbes Agency Council Features

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Saline, Mich., Aug. 9, 2024 – Metric Marketing’s founder and CEO, Hannah McNaughton, has been featured as a panelist in three recent Forbes Agency Council articles covering unique challenges businesses may face in 2024. The topics covered include avoiding click fraud with user session monitoring, maintaining your company’s values if you go viral for negative reasons, and leveraging AI applications for project management tasks.

As a Forbes Agency Council member, Hannah joins a roster of respected creative media and digital marketing professionals, further establishing her credibility as an author, speaker, and industry leader. The collaborative articles published by this group provide a rare chance to hear snippets of advice from a variety of experienced perspectives. For readers, it’s like being invited to network over a cup of coffee from the comfort of your home.

“I’m truly honored by Forbes’ invitation to join their Agency Council and share digital marketing insights with their community. I’m personally passionate about empowering others—especially in an industry where keeping up with the constant changes feels impossible—so I appreciate the opportunity to be a light in the darkness, offering guidance to help businesses succeed,” Hannah said about her inclusion on the council.

Thanks to her passion for teaching and lifting up other professionals, this is far from the first time Hannah’s expertise has been featured in the industry.

Hannah has previously published articles in Search Engine Journal and PAGES magazine, among others, and is a recurring speaker at the Digital Summit marketing conference. She has also provided marketing training for agencies ranging from startups to Fortune 100 companies. Since founding Metric in 2014, her guidance has helped the agency climb to No. 77 on the Inc. 5000 Regionals: Midwest rankings while building a loyal base of clients in the fields of biotech and law.

Hannah’s prior contributions to Forbes Expert Panel articles are listed under the “published content” section on her Agency Council profile.

More About the Forbes Agency Council

Forbes Magazine is a trusted business publication with a global digital audience of 87.1 million, a print readership of 5.5 million, and over 250 awards to date. The company is dedicated to “…[giving] people the knowledge, resources, inspiration, and connections they need to achieve success.

The Forbes Agency Council comprises a select subset of contributors who are highly qualified to speak on topics related to media, marketing, advertising, public relations, and creative agencies. This invitation-only group of venerated owners and executive leaders approves members based on their deep knowledge, diverse experience, and professional success in their respective fields.

Through their vetting process, the Agency Council selection committee ensures readers only hear advice from true industry experts, making their content an invaluable resource for creative media professionals. Expert Panel articles are even further curated, as the editorial team publishes only the most apt responses from members with unique perspectives on featured topics.

For more information on Expert Panels and Agency Council articles, visit www.forbes.com.