Paid Advertising Strategist

Metric Marketing is looking for an experienced Paid Advertising Strategist. This role will be responsible for developing and implementing strategies to increase online presence and leads for Metric Marketing and its clients.

You will report to the Vice President of Operations, who will rely on you to utilize media platforms to promote company brands and increase lead generation.

A Little About Metric Marketing

We’re a growing agency. The environment is fast-paced, and every day is different. We’re constantly brainstorming new ways to grow our business and drive results for our clients. As part of a growing agency, you’ll be presented with the opportunity to learn about topics that are outside your job role and deepen your knowledge of digital marketing as a whole.

This isn’t a corporate environment. Fueled by coffee and camaraderie—our culture is one of joy, and we are driven by making an impact in the lives of everyone we encounter. As such, we have high standards for our team and clients. Every relationship we have is built upon mutual respect, trust, and transparency. Being a good teammate means knowing when to ask for help and listening for the little details. Placing yourself on a pedestal is not rewarded here. We only progress if we’re all heading in the same direction, and we can only rise by lifting others.

We trust our team. From your first day with the Metric team, we trust you. Micromanagement does not exist here. You will be expected to take initiative, follow through on your commitments, exceed expectations, and be an all-around amazing team member. Your success or failure is up to you; your future is yours to shape.

Job Summary

This role is responsible for developing and implementing paid advertising strategies for Metric Marketing and its clients.

• Develop and manage paid advertising strategies
• Measure and report on the success of campaigns
• Use tools including but not limited to HubSpot
• Identify target audiences to maximize exposure
• Work with the Content Manager and Graphic Designer to execute campaigns

Additional Responsibilities Include

• Establish and maintain a trusting, inclusive, and productive environment
• Assist in creating and upholding company processes

Who We Are Looking For

• Someone who is self-aware, humble, hard-working, and a great communicator
• Someone who takes initiative while also knowing when to ask for help
• Someone who doesn’t stop at “good enough,” but instead goes the extra mile to ensure all assignments meet the highest quality possible

Qualifications

• 2+ years developing and executing paid advertising strategies
• Knowledge of Google, Bing, Facebook, LinkedIn, Instagram, and other paid advertising platform best practices
• Good understanding of how to determine, measure, and report on appropriate KPIs
• Strong interpersonal and collaboration skills
• Strong familiarity with agency setting
• Remote work is okay, but we prefer candidates who can come into our Ann Arbor office in person

Benefits

• An awesome team and fantastic clients
• Freedom and autonomy; no micromanagement
• Flexible work schedule
• Healthcare benefits
• Unlimited PTO and vacation policy

Compensation

• Commensurate with education and experience

How to Apply

• Be sure to send your resume, cover letter, and more information about yourself to careers@metricmarketing.com
• We would like to see your experience but also want to learn more about you. Tell us a bit about yourself. What are your interests, passions, and personal goals? Why would you be a great fit at our agency in this specific role? It’s your chance to shine, so send us a glimpse into what makes you unique!