Hannah McNaughton

Creating high-ranking content doesn’t have to be a blindfolded game of darts where you hope to eventually hit the virality bullseye. If you learn what data is important to gather and how to put it to use, you can start to consistently see your website listed in the top 10 results on Google!

In this comprehensive training, Hannah will walk you through the process used by her team to help clients see real improvements in their search engine rankings. You’ll learn how to craft content in a way that communicates your expertise, trust, and subject authority to potential customers while also meeting the demands of search engine algorithms.

Experience Level:

Beginner – Intermediate

When you’re new to marketing, optimizing your website and content to rank on search engines can feel like climbing Mt. Everest without any training. But with nearly two decades of experience in the ever-changing world of digital marketing, Hannah has learned firsthand that SEO isn’t nearly as impossible as it might seem.

Join Hannah as she breaks through the jargon to give you practical, actionable advice that you can use to improve your business’s digital presence right away.

Experience Level:

Beginner – Intermediate

If you’re like many marketing professionals, you found your way into the industry thanks to your great understanding of how people work and how businesses grow. But this doesn’t mean you have an affinity for coding or website management—so what should you do when technical SEO becomes part of your responsibilities?

In this training on technical SEO for non-technical marketers, Hannah will walk you step by step through the essentials of technical marketing, make the concepts easier to understand, and identify some helpful tools to simplify your workflows.

This training is an optional, more advanced add-on to the SEO Fundamentals Masterclass and is not available as a standalone workshop.

Experience Level:

Intermediate

Don’t see an existing talk that covers exactly what your company is looking for? Hannah also offers guidance in the form of custom training, created just for your business’s needs and delivered to your team in-house.

Hannah and the Metric Marketing team will collect and analyze your marketing data to develop a plan that helps you stay focused and make progress toward strategic goals. This tailored curriculum will ensure each of your team members is trained and on the same page.