FAQs

How often you should be posting on your business’s Facebook page varies. A lot. Posting times depend on the amount of followers you have as well as their interests, age range, and even their habits on Facebook. Frustrating answer, right? Look at Your Follower Count…

According to Capital One, 76% of business owners face marketing challenges, with 39% claiming they have not executed any marketing initiatives in the past six months; 18% of business owners struggle with getting advice on best marketing approaches; and 41% of business owners struggle to…

A lot of steps go into digital marketing. To name a few: foundational research, website audit and redesign, website development and updates, strategy development, content marketing, social media marketing and management, video marketing, press work, email marketing, graphic design, paid search campaign management, and search…

The ever-changing digital marketing ecosystem requires an expansive approach. Just like building a home, building a digital marketing presence requires more than one type of service—and every piece of the puzzle is as important as the next. At Metric Marketing, our hourly plans include access…

As a business owner, you’re likely eager to see the results of your marketing efforts. You may have heard varying answers to the question, “How long does it take for marketing to work?” Three months? Six months? A year (or longer)? Who’s right? 6 Variables…

As one of the top professionals in your industry, your services aren’t cheap. You are experienced, great at what you do, and have a track record to prove it. So, when it comes to digital marketing, why do you expect cheap, quick fixes to be…

More than one billion Internet searches are conducted every hour. How do you make sure users can find your website? Search engine optimization (SEO) is the process of improving the search rankings of a website, which makes it more visible in search results. If you…

Who are your customers, and what are their problems? These two questions should be at the heart of every single marketing decision your business makes.  Customers can either be individual consumers purchasing for personal use, which is a B2C (business-to-consumer) market. Or they can be…

Business-to-consumer (B2C) marketing is selling products and services to individuals. An example of a B2C business is a residential cleaning company selling its services to homeowners who will benefit directly from the purchase. B2C is different from business-to-business (B2B) marketing, which involves companies selling products/services…

Marketing strategy is changing fast.  It’s hard to think that just a little over a decade ago, we were all trying to figure out how to launch and manage our first Facebook business pages. And our websites were still relatively new, with some businesses just…