Can one person handle a company’s marketing?
According to Capital One, 76% of business owners face marketing challenges, with 39% claiming they have not executed any marketing initiatives in the past six months; 18% of business owners struggle with getting advice on best marketing approaches; and 41% of business owners struggle to identify and reach new customer prospects.
Because of this, owners often hire a marketing manager to take over all of the company’s marketing efforts—but one person simply isn’t enough.
Here’s why.
Your single digital marketing hire can’t be an expert at everything.
Have you heard the saying, “jack of all trades, but master of none?” It’s a good description of what many marketing managers are forced to become. Because of unrealistic expectations to be an expert at everything in the marketing world, they’re unable to master the most important skills to help your company succeed.
That’s where the support of a digital agency comes in handy. By working with an agency, you can give your marketing manager the support they need, allowing them to focus on the most important issues and manage your day-to-day marketing operations.
When you hire a full-service digital marketing agency, you’re hiring an entire team of experts in various fields. A diverse team is what allows a marketing company to competently offer multiple services, like content development, search engine optimization (SEO), pay-per-click, and social media.
At Metric Marketing, our team continually stays up to date on best practices and has established processes to reach campaign goals. We have access to the resources and tools necessary to assist in research, and we know all the right questions to ask. So, when your marketing manager has a need, we can quickly provide the best course of action.
It will be difficult to meet marketing goals.
One in-house employee will find themselves working on various projects for the company, inevitably unable to fully focus on digital marketing trends and changes, but an agency will have dedicated time to focus full-time on marketing for your business. This dedicated focus will ensure your site’s efforts are always well planned, supported by best practices, and executed on schedule.
Collaboration and teamwork are key to digital marketing success.
Another fun perk is that a digital agency will give you a fresh perspective. Metric Marketing’s strategists are trained to develop new ideas from a consumer’s lens instead of the company’s. Sometimes it can be difficult to separate the two when a lot of time is spent within the walls of the company. Being removed from the company itself lets us develop strategies more objectively.
It’s not cost effective.
Hiring an agency can be flat out more cost effective, since the salary of one hire could instead be used to hire an entire group of experts.
If you have to choose between the two, hiring an entire team of experts is a better idea than hiring just one person, but if you have the budget, we suggest hiring both a marketing manager and an agency. That way we have a point of contact and can focus on the important marketing efforts while your in-house marketing manager can focus on the urgent, day-to-day needs.
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