The HubSpot Gold Standard: Why You Should
Work With Certified Gold Partners

Investing in a HubSpot agency will make a massive impact on your marketing and sales efforts. And bonus points—it sounds cool!

Many agencies offer HubSpot services, but not all of them are Certified Gold Partners. Metric Marketing is a Gold-Certified Partner to help you with marketing services. So what does being a Certified Gold Partner mean, and why should it matter to you?

HubSpot has a points-based certification process for its partners. Certified Gold Partner status is not easy to obtain. It’s achieved after the partner has demonstrated expertise and ability to drive results using the HubSpot platform.

There are three key areas where partners earn points: performance, customer success, and knowledge.

Metric is proud to be a HubSpot Gold Certified Partner. We can help your business increase leads and simplify your marketing process with HubSpot’s marketing services, such as email automation, social media scheduling, sales tools, CRM platform, and more. 

Why You Should Invest in a HubSpot Marketing Agency

Maybe you’ve already invested in HubSpot—great! If so, you know just how powerful it is at helping you level up your marketing efforts. But are you getting the most out of it?

That’s where Metric comes in. We use HubSpot every day for our clients in multiple contexts, which means we’re always refining our approach. We’re mastering the newest features and know how to help businesses optimize all the tools HubSpot has to offer.

Our HubSpot Certified Gold Partner status is one way you know you’re hiring a marketing agency that can help your company grow. Metric Marketing can help with a variety of HubSpot strategies, including:

• Inbound marketing
• Lead nurturing
• Landing page design
• Email marketing
• Conversion optimization
• HubSpot marketing automation
• Sales enablement & automation

Additionally, there are three key areas where investing in a HubSpot agency will make a massive impact on your marketing and sales efforts.

1. HubSpot Onboarding Made Easy

You can expect a smooth and easy onboarding process when you work with a HubSpot Certified Gold Partner. We’re experts in taking your data and setting up your account to match your specific needs.

It’s easy to get overwhelmed during the onboarding process. Just setting up your marketing hub requires tasks like:

1. Connecting your social media accounts
2. Installing the HubSpot tracking code on your website
3. Creating your first landing and thank you pages
4. Importing your email list and segmenting your contacts
5. Setting up lead scoring and routing rules

A HubSpot partner knows exactly how to link your website, social accounts, email, web analytics, and other systems to get you up and running with HubSpot faster.

2. Certified Support for Your Internal Teams

HubSpot is a powerful tool, but it can be difficult to learn and maximize its potential without outside help. Metric has the experience and knowledge to help internal marketing and sales teams leverage all the features the platform offers. 

Metric can provide training, support, troubleshooting, and consultation to ensure your internal marketing team uses HubSpot effectively and efficiently. When you hire a HubSpot Certified Partner, you’ll gain valuable insights and innovative strategies that will help you make the most out of the HubSpot platform.

3. Save Time on Reporting

Inbound marketing is most effective when you know what works—and what doesn’t. HubSpot provides customers with a wide range of data-driven marketing tools designed to help them reach their goals. 

As a HubSpot Certified Gold Partner, we have access to all HubSpot reporting features. This enables us to provide our clients with accurate, up-to-date reports on their marketing campaigns. Data is an essential component of inbound marketing. It allows us to track and measure results, identify areas of opportunity, and make informed decisions about where to allocate resources.

As our name suggests, we love metrics. It is how we are transparent in all our work. And, honestly, data is how we’re so confident in our results. But capturing data and transforming it into actionable insights is time-consuming. A HubSpot-certified partner takes on this work, so your team can focus their time on other important tasks.

Metric’s HubSpot Marketing Services

Metric Marketing is your one-stop shop when it comes to increasing traffic, leads, and revenue through an optimized online presence. As a HubSpot Certified Gold Partner, you can trust us to leverage data-driven decisions. You can trust us to get to know your business inside and out so we can execute the best digital marketing strategy for you.

We offer custom website design, search engine optimization (SEO) services, content creation, social media management, and more. Our team of professionals is experienced in a variety of industries, so no matter what yours is, we have the skills and knowledge to build you a custom HubSpot strategy that works. 

SEO

Search engine optimization is a marketing strategy employed to improve the visibility of a website in search engine results pages (SERPs). In other words, when someone uses a keyword relevant to your business in their search query, strong SEO means that you rank as high as possible on the SERP.

At Metric, we provide comprehensive SEO services, including technical optimization, on-page optimization, link building, keyword research, and more. Our methodology is a data-driven approach that leverages the latest techniques. It’s how we’re able to deliver measurable results that matter for our clients.

HubSpot’s marketing services simplifies SEO work with a few important features: 

1. HubSpot’s content strategy tool makes it easy to research and brainstorm topics that could boost your website’s ranking. The tool will provide you with suggestions based on relevance and competition. 
2. HubSpot’s integrated content tools make it simple to focus search authority on your most popular pages. 
3. Finally, Hubspot integrates with Google Search Console making it simple to track what’s working and what needs improvement. 

Web Design

At Metric Marketing, we understand that your website is the foundation of your digital marketing success. That’s why our team of web designers and SEO experts will work with you to ensure that your website is optimized and delivers an excellent user experience. 

When you develop your website with HubSpot you’ll have access to a variety of pre-built themes and each one can be customized. You can also leverage HubSpot’s landing pages to capture contact information from your visitors. The website has a fully-integrated CRM, which means you can track visitors and create personalized experiences. Additionally, the A/B testing features will ensure your website can be refined and improved over time. 

Inbound Content Marketing 

Content marketing complements the inbound marketing methodology. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.

Content marketing can support various marketing objectives, such as creating brand awareness, building customer loyalty, generating leads, and increasing sales. When it comes to achieving these objectives, there is no one-size-fits-all solution; the key is to find the right mix of content and distribution channels that best meets the needs of your audience.

But content is just one aspect of inbound marketing. What makes HubSpot powerful is that it’s an all-in-one inbound marketing software. Every feature supports an inbound strategy like blogging, landing pages, email, automation, and social media. 

Email Marketing 

Email marketing is how you can build rapport with potential and current customers, cultivate relationships, and generate leads. When done properly, email marketing can be an extremely effective way of driving sales and achieving business goals.

Most email strategies usually include sending frequent newsletters highlighting promotions, products, and services. But it is also the preferred method for providing updates on purchases and sharing gated content (e.g., someone fills out a form for an ebook or whitepaper). 

HubSpot allows you to create email templates, manage lists, monitor deliverability, and track performance. HubSpot provides features such as segmentation and personalization that allow you to send highly targeted Emails that are most likely to convert into sales.

With HubSpot, you can also build drip campaigns, which is a strategy that involves sending out a series of email messages over a period of time to nurture prospects through the sales funnel. 

Customer Relationship Management

HubSpot has a powerful customer relationship management (CRM) system that helps businesses keep track of their customer interactions. 

It includes a contact management system, which helps businesses manage their customer contact information. There is also a sales pipeline to help businesses track their sales leads and pipeline stages. The CRM includes a lead scoring system so you can prioritize your sales leads. The CRM is available as a free or paid subscription, and it integrates with HubSpot’s marketing, sales, and service platforms.

Marketing Automation Services

Marketing automation can save businesses time and money while increasing efficiency and productivity. In addition, marketing automation can help to improve customer relationships by providing a more personalized level of service. 

HubSpot offers a wide range of automation services to help businesses with their marketing efforts. With custom workflows, your team can automate lead rotations, set up webhooks, send drip campaigns, capture feedback from customers, and automate several other simple tasks.  

One of the most impactful workflows you can leverage on Hubspot is contact management. In the HubSpot CRM, you are charged for every active contact who can receive marketing messages. However, whenever a contact is no longer a good fit for marketing communications, it can be categorized as a non-marketing contact, and it will no longer count towards your billable total. 

You can create an automated workflow that will trigger based on bounces and unsubscribes in your account to set a contact as non-marketable. This can help save you money and ensure that only contacts who are interested in your communications will receive updates..

You can also create data quality automations to help you clean and standardize your data, and prepare it for analysis faster.

Social Media Marketing

Our team of experts will help you create a custom social media marketing plan that aligns with your business goals and objectives. We offer a full suite of social media marketing services, including content creation, strategy development, community management, and more. Our goal is to help you achieve your desired results in the most efficient and effective way possible. 

HubSpot offers a social media scheduling tool that helps you publish content more efficiently on every platform. HubSpot’s social media service is a powerful tool that connects to your CRM and allows you to effectively target specific segments. Additionally, you’ll also have access to robust reporting tools so you can know what’s working and what isn’t. 

Reporting

Marketing relies on data to make informed decisions. Having access to robust reporting tools is essential for understanding how your campaigns are performing. With HubSpot’s powerful suite of reporting features, you can easily build custom reports that give you valuable insights into your marketing efforts. 

Whether you need to track campaign performance, analyze website traffic metrics, or measure lead quality, HubSpot makes it easy to get the data you need to optimize your marketing strategy and achieve your business goals. And the ability to share dashboards via Slack, email, or in meetings makes it easy to keep everyone on the same page,

With more than 300 dashboards available on HubSpot, there’s a lot of flexibility when it comes to reporting. And the dashboard template library makes it easy to get started.  HubSpot also provides advanced permissions that let you control who has access to different types of data, you can be sure that your marketing efforts stay private and secure. 

Hire a HubSpot Certified Marketing Agency To Simply Your Process

As a HubSpot-certified marketing agency, Metric Marketing will help you increase leads, get accurate data, accelerate sales, and save time. We believe in being upfront with our clients and providing them with the tools and resources they need to make informed decisions about their marketing campaigns. We also believe in being honest about our results, so our clients can see exactly what we’re doing and how our campaigns are performing. 

We believe in being metrics-driven, data-inspired, and human-focused in everything we do for our clients. We understand that businesses are made up of people, not just numbers. That’s why we focus on developing relationships with our clients and working collaboratively to achieve their goals.

As a HubSpot Partner Agency, we have access to the latest HubSpot updates and features. We also receive ongoing training from HubSpot, so we can always offer our clients the best possible service. We’ll help you launch and optimize your HubSpot account to streamline your business operations. 

Call us at (734) 404-8714 or fill out an online contact form today. We look forward to hearing from you!