Web Development

Do you know those websites that pull you right in? Yeah, we can build one of those for your business!

People heard about your business–maybe a friend mentioned it to them, or maybe they saw your booth at a trade show. Perhaps they shook your hand at a networking event and hung onto your business card.

If they’re interested in learning more, do you know what they’re going to do next? Yep, they’re going to look for your website.

Web development & design: the ultimate power couple

Your website is your business’s face to the world. It is your first impression to your customers. Naturally, many companies come to us and say that the priority of their new site is design and design alone. If your business has the same mentality, think about this: if you want to build a beautiful home, you ensure that the foundation is strong. The design choices inside your home, like your custom kitchen and master bathroom, will no longer matter if the foundation starts to crumble. You have to treat your website the same way.

The foundation of a responsive website is its code. It must be lean, strong, and capable of supporting various functionalities and additions as your business grows. This strength will then support the sleek, polished design necessary to make your customers happy.

Want to see our work? Check out the Akadeum Case Study for a before & after.

A website build from Metric Marketing will never make you sacrifice design for optimization.

Luckily, our development team knows that the heart of every website build is optimization. Equally as important, however, is that they know their code won’t hook a single lead if it isn’t armed with a sleek and modern design.

Our web development process is simple.

• Project kickoff. We’ll meet for an in-depth discussion to learn your design essentials.
• Design customization. We’ll send you some custom design files, and you tell us what you like and don’t like. Got some inspo? Send us some sites that catch your eye. We can make (nearly) anything happen down to the pixel.
• Design feedback. Every site our developers build is customized to your liking. Once you decide on the look and feel, we start building a static, interactive staging site for you to explore on your own.
• Website build. Our developers code from scratch. We go bare bones and so every website is lean and fully optimized. After we finalize feedback, we start building the site you’ll keep.
• Website feedback. Of course, we want our first go-around to hit the nail on the head. We’re realistic, though, and we know that’s not always the case. So you’ll review what we’ve built and let us know of any changes. We perfect your website until you absolutely love it.
• Launch. Now we’re at the finish line! Your site would go live and it’s all yours; no strings attached. The rights are yours to keep, and edits can be easily made on the backend.
• Optional training. Our developers intentionally build websites that are easy for businesses to manage on their own. We’ll give you a rundown of how to add content and make any changes you want down the line. Or, if you sign up for our monthly services, we will take care of this

Not looking for a new site? No problem.

Let our developers take a look at your existing code. They can optimize, update, and smooth out the design so it’s in tip-top shape for search engines and user experience.

If maintaining your site sounds like a drag, we’ll do it for you.

While our developers make it simple to manage your site independently, you may simply not want to. That’s why we offer ongoing monthly services to make sure your website is always up to date with the latest standards, plugins, and search engine optimization (SEO) best practices. If you want to make any additions or changes, our developers will do that, too.