“I love crafting data-driven paid media strategies that deliver real results, focusing on measurement, reporting, and strategic audience targeting to drive client success.”
Phyllisa has over a decade of industry experience in communications and advertising and has dedicated herself to the field of paid media strategy since 2018. She’s passionate about leveraging data to better understand how people interact with digital media and what motivates them to take action.
Phyllisa provides clients with paid media strategies that align with their goals and budgets to provide leads, website visits, and boost their local or national presence. The positive culture of teamwork, joy, and mutual respect is what drew her to Metric Marketing, and she loves collaborating with multiple teams to help clients achieve success.
In her free time, Phyllisa loves seeing Broadway musicals, hiking in the great outdoors, and reading fantasy and adventure novels—though she’s more into audiobooks than paperbacks these days. She’s hiked the picturesque landscape of Zion National Park, spent a year living in Paris, and is excited to continue her recently started adventure of marriage!